TRUENORTH BLOG

Latest Articles from TrueNorth

Optimize your business for profit and time. Get the latest tips on growing your revenue, reducing your costs, and getting paid (in full) fast.

Brokers Corner: Protecting Your Business from Carrier Scams

October 2, 2025

This week in Brokers Corner, we're exploring how to stay one step ahead of fraudsters as freight brokers.

Forecasting North American Trucking Freight Rates for 2026

October 2, 2025

Trucking freight rates have been on a rollercoaster in recent years – from the pandemic-era boom to a “freight recession” that followed. As we approach 2026, shippers, carriers, and logistics pros are all wondering what’s next. Will rates finally rebound, or stay stuck in the doldrums?

How TrueNorth Solves Traditional Pain Points for Freight Brokers and Carriers Part 2

October 2, 2025

We're following up on part one of this series with the continued solutions that TrueNorth is bringing to pain points in the freight industry.

How TrueNorth Solves Traditional Pain Points for Freight Brokers and Carriers Part 1

September 15, 2025

The traditional freight process is time-consuming and effort-intensive. TrueNorth, which started as a carrier, recognized these pain points and sought to leverage technology to help solve them. See how in part one of this spotlight.

Brokers Corner: The Benefits of a TMS

September 8, 2025

Transportation Management Systems, or a TMS, help organize and automate tasks for freight brokers. Discover how this tool can benefit your business and how technology is driving innovation.

Long-Haul Driver's Top Five Favorite Places to Eat in Wisconsin

September 10, 2025

I-94 and the other routes of Wisconsin can provide hearty places to eat for drivers. These are some of our top choices in the state.

Brokers Corner: Finding and Keeping Carriers

September 15, 2025

For brokers, finding and keeping reliable carriers is key. But it can also be challenging. We've got you covered with our latest installment of TrueNorth's Brokers Corner.

TrueNorth-Approved Tools: Empowering Carriers through Strategic Tech Partnerships

August 12, 2025

Modern trucking operations are increasingly driven by smart technology solutions. TrueNorth has embraced this trend by integrating and endorsing only the best-in-class tools — TrueNorth-approved technology — that enhance efficiency, profitability, and strategic decision-making for carriers.

Top Truck Stops in Wisconsin: Essential Pit Stops for Long-Haul Drivers

August 12, 2025

Wisconsin isn't just known for its badgers and cows—it's a frequent destination for long-haul owner-operators who need a full-service truck stop when taking breaks from the road. Here are some of our favorites.

Brokers Corner: How AI is Transforming Trucking Brokerage (and How TrueNorth Leads the Way)

AI is undeniably transforming the trucking brokerage industry. From smarter load matching and dynamic pricing to automated workflows and predictive planning, keep up to date with these tools and discover how TrueNorth is leading the way.