TruckSmarter vs. TrueNorth for Owner-Operators

TrueNorth goes way beyond a load board. Try our free virtual dispatcher, intelligent load matching and truck posting to grow your profits and discover exclusive loads.

Download the app for free

What sets TrueNorth apart from other load boards?

A free load board optimized for profits

Search 100K+ daily loads. Use our built-in profit calculator so you can book the most profitable loads fast.

The only virtual dispatcher you can chat with

Our AI voice dispatcher calls you to get your preferences, then sends you the best paying loads as they come up.

Built for owner-operators

We make trucking easier with free load matching, post-a-truck, partner discounts, and more.

Side-by-side comparison of TrueNorth vs TruckSmarter

TrueNorth

Trucksmarter

Free load board

Unlimited search

Free virtual dispatcher with voice chat

Free post-a-truck

Free load matching

Free backhaul recommendations

Free profit calculator

Free financial benchmarking

Free integration with any factoring company

Free automated invoicing and docs management

Free load docs record keeping

TrueNorth vs. TruckSmarter FAQ

Why choose TrueNorth vs TruckSmarter?

TrueNorth is designed specifically to help owner-operators grow profits. More than just a load board, TrueNorth gives you the tools to make the most profitable decisions, and empowers you to build relationships with brokers.

TrueNorth helps owner-operators grow revenue and lower costs – for free:

Your very own virtual dispatcher that finds you loads while you drive
A built-in profit calculator that shows you every load’s profitability, instantly
Exclusive loads through post-a-truck
And more

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What is a virtual dispatcher?

Every owner-operator on the TrueNorth App gets their very own virtual dispatcher, Loadie, for free. Loadie is the only AI voice dispatcher that calls you to get your preferences, and then finds you the highest paying loads according to your criteria.

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I am already factoring. Can I sign up with TrueNorth?

Yes! You can connect your factoring company to our platform, and we'll send your documents directly to your factoring company.

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I am not factoring. Can I sign up with TrueNorth?

Yes! With TrueNorth, we got your back (office). We’ll automatically send your RateCons, PODs and Invoices to the brokers you work with.

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Is TrueNorth a loadboard?

Yes, the TrueNorth app provides a loadboard with over 100,000 daily loads. But we also go well beyond that. With our free virtual dispatcher service, TrueNorth connects you with brokers who provide exclusive loads before they post those loads to any loadboards.

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