Thank you!

Thank you for confirming. This helps us update the load status for all of our carriers, so that you don't get calls on loads that have already been booked! 

You've been unsubscribed

Thank you for confirming. This helps us update the load status for all of our carriers, so that you don't get calls on loads that have already been booked! 

The First AI Loadboard Built for Brokers


Tired of posting and praying? Our AI instantly matches your posted loads with vetted carriers and delivers ready-to-haul drivers to your desk.

Book Your Demo

Cover More Loads. In Minutes. Not Hours.

50K+
Carriers
3
Seconds to Connect
4.9
Out of 5 Stars

Qualified inbound leads for every load

Fill your team's queue with carriers who are ready & qualified to haul your freight

For ___ eyes only

No more posting into the void. You choose who sees your freight: all 50,000+ carriers, or only those who meet your specifications

Supercharge your team

Send targeted load offers in bulk or have Loadie (our AI dispatcher) contact carriers on your behalf

Prioritize repeat carriers

Keep track of your favorite carriers and be the first to book when they're available

See it in action

Take a short tour of how you can use TrueNorth to book faster and smarter. AI and relationships — we can have both!
TrueNorth Presents AI Tools for Brokers at Manifest Vegas 2025

How TrueNorth's AI Loadboard Works

Post to Vetted Carriers

Stop posting into the void. You choose who sees your freight: all 50,000+ carriers, or only those who meet your specifications.

Let Loadie Match

Our AI, Loadie, matches your posted loads to relevant carriers based on their preferences, availability, location and other data.

Connect with Intelligence

Loadie reaches out to the matched carriers to gauge their interest in running your loads.

Book In A Snap

We then bring the interested carriers to you, so you can book the load–fast and simple.

Vetted brokers post for free

Get started for free by posting your loads using our easy ingestion system.
Book Your Demo

How Loadie Helps Freight Brokers Win

TrueNorth’s AI, Loadie, takes the grunt work out of brokering—so your team can focus on what actually drives profits.

Always-On Carrier Matching

Don’t wait for carriers to come to you. Loadie continuously scans and contacts qualified, available carriers—matching loads with precision. Just post your load, and Loadie gets to work, actively expanding your access to capacity in real time.

Vast Carrier Outreach

Let Loadie handle the hustle. Our AI automates carrier calls, emails, and follow-ups—reaching out to thousands of vetted carriers. Whether you’re covering one load or a hundred, Loadie never tires.

Instant Carrier Booking

Speed matters. Loadie turns interest into action—fast. Once a carrier is matched, Loadie can instantly engage and book them, accelerating your time-to-cover and helping you meet customer demands without delay.

As Presented At:

"One of the standout features of Loadie is its ability to recommend loads that are not openly available to everyone. It's like having a trusted matchmaker setting up your first date."

Chad Boblett
Rate Per Mile Masters
Book Your Demo

See it in action

Take a short tour of how you can use TrueNorth to book faster and smarter. AI and relationships — we can have both!

Post smarter. Match easier. Book faster.

Loadie seamlessly connects you with qualified carriers, so you can cover more freight faster.
Book your demo today.

Book Your Time
Click the button above to book a time for your demo.

We look forward to showing you the power of TrueNorth.
Oops! Something went wrong while submitting the form. Please try again or contact us at support@truenorth.com

Frequently Asked Questions

Don’t see the answer to your question? Email us at support@truenorth.com or send us a message via chat!

How long does it take to get started with TrueNorth?

You can be up and running in just a few minutes. There’s no complex integration or heavy tech lift required — we’ll get you booking right away.

How are carriers qualified in the Loadie network?

We vet 50,000+ active carriers based on authority status, safety ratings, and equipment type as well as other customizable criteria—so you’re not wasting time with unfit options.

Can I control who sees my loads?

Yes. You decide whether to broadcast to the entire network or target only carriers that meet specific criteria — including compliance criteria or previous relationships.

Can I view and manage my posted loads?

Absolutely. You can view and manage your loads in your broker portal homepage.

Will Loadie replace my reps?

Loadie enhances your team’s workflow. It automates the repetitive outreach and matching so your reps can focus on carrier relationships.

How does pricing work?

Approved brokers can post to our loadboard for free. We offer flexible pricing for advanced AI Loadboard features that align with your freight volume and booking goals.

How do I contact support?

Our best in class support team is available to connect via email or chat. Send us an email at: support@truenorth.com.

How TrueNorth Assists Freight Brokers

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.