Celebrating our $50M Series B

Truckers keep our economy moving. We knew that when we launched TrueNorth in February 2020, but we couldn't have imagined what came next. 

Our supply chain has always been inefficient. An enormous portion of what end-customers pay goes to waste in a long chain of middlemen who operate on paper and phone calls. The trucker -- who does most of the work! -- is the last to get paid, after every middleman takes their cut. 

The people who deliver the lion's share of the value in freight should be able to take home the profits from their work. TrueNorth helps them do just that. 

We've grown our revenue 3.4x in just the last six months, even as we've improved our contribution margin (a measure of our operational efficiency) by 64%. We're particularly proud of a metric that shows the impact we're having on our customers: 90% of our active truckers have referred another trucker to TrueNorth.

A happy example: Mike (a real life former ice-road trucker!) has tripled his take-home pay with TrueNorth. Mike worked tirelessly for five years to pay off his first truck; now he's doing so well that he's just purchased his second and third trucks. He's not only growing his fleet but also thinking about buying a house and spending more time with family.

Stories like Mike's are commonplace at TrueNorth. This is why we are here. Our team -- if you'd allow me to brag a bit --is an immensely talented, diverse, and deeply caring group of people drawn together by a singular mission: to deliver radically higher profits to truckers. 

We're excited to announce that we've raised $50M, led by early investors who've doubled down: Lachy Groom and Sam, Jack, and Max Altman. 

We'll put this $50M to good work. We'll make it even easier to coordinate loads and get paid, and begin to support truckers on everything from banking and lending to hauling more lucrative types of freight. And we'll continue to hire teammates who want to use their expertise and experiences to further our mission. Build with us!