We are delighted to announce that TrueNorth has been spotlighted as one of FreightWaves’ FreightTech 100 companies. This accolade celebrates the most innovative firms in the logistics industry, and we are proud to have been recognized for our top load board and innovative virtual dispatcher.
About FreightTech 100
In its seventh edition, FreightTech 100 is an annual list published by FreightWaves, recognizing companies at the forefront of technological innovation in logistics and transportation. These companies are selected based on their work to incorporate technological advances in solutions that drive efficiency and productivity across the supply chain. Recognized companies range from up-and-coming disruptive startups to large tech-first companies. All awardees are chosen through a rigorous panel of experts in the logistics and transportation industry from an original list of 900 nominations.
From Humble Beginnings
Launched in February 2020, TrueNorth has undergone a transformative journey in developing the mobile app that it offers today. Starting as an owner-operator carrier, the TrueNorth team learned the ins and outs of running a carrier before helping carriers begin with their own MC authority. TrueNorth learned how to work with factoring companies to help carriers get paid promptly and identified the best partners for owner-op carriers. Having built relationships with 6,000+ brokers, TrueNorth is leveraging its deep experience in trucking to help bring profits to truckers, owner-operators, and fleets alike.
A Commitment to Innovation
Being included in the FreightTech 100 list underscores TrueNorth’s unwavering dedication to pioneering solutions that transform how trucking companies work. At the heart of our mission is a deep understanding of the unique challenges faced by owner-operators and smaller fleets based on our own experience as carriers. Informed by our learnings, the TrueNorth App is purpose-built to give owner-operators a technological edge when finding loads, planning routes, and managing their business. Loadie is one such edge.
Loadie — TrueNorth’s Virtual Dispatcher
Loadie, our virtual dispatcher, has been built to help match truckers to their preferred loads without spending countless hours searching and filtering for loads. With an AI-generated voice, Loadie is one phone call away and available 24/7. During a call with Loadie, Loadie will request for your availability, lane preferences, and equipment type. This enables the TrueNorth team to match drivers with the most suitable loads. Loadie provides truckers with additional options for load finding beyond the hundred thousand loads available on our loadboard.
Not ready to talk to the future? Owner-operators can also use Post-a-Truck to post their availability to brokers and get matched to loads without having to pick up the phone.
Join the Future — Try TrueNorth
As we look ahead, TrueNorth is committed to continue developing cutting-edge tools that simplify operations and enhance profitability. Curious about TrueNorth and what sets us apart? Signing up is quick and easy, taking just a minute of your time. Gain access to our top free loadboard with over 100,000 loads daily and experience firsthand how Loadie can help you.