You don’t have to be perfect with every load and spending too much time looking for that “perfect” load is probably going to lead to mostly wasted time and missed opportunities. It’s more important to find loads that put you into position to book a successful next load and continually repeat that process.

An important distinction to make is that not everyone’s “right” load is the same. When booking the “right” load for you, it’s important that you’re thinking about a repeatable strategy to help you sustain your continued success.

Continually aim to put yourself in an advantageous location

• Have an idea of idea of what you want to book coming out of the market
• Understand regional market conditions (inbound v. outbound load count)
• If booking into a backhaul market, average out your inbound & outbound rates

Understand your baseline costs

• Easiest to digest and compare in a RPM format
• Truck payment, trailer payment, insurance, fuel, registration, maintenance, tolls, driver pay, etc
• Not every load will cover your baseline costs, keep an eye on the overall big picture and your trends
• You can understand more with our Breakeven Calculator

Know your strategy and act fast

• The best loads get booked quickly
• Establish and foster relationships with brokers that have the lanes you want to haul

In conclusion, prioritize efficient load selection over perfection, as spending too much time seeking the "perfect" load can lead to missed opportunities. Understand that your "right" load may differ from others, so develop a repeatable strategy tailored to your needs.  

Consider your baseline costs, including truck and trailer payments, insurance, fuel, maintenance, and more. Foster relationships with brokers in your preferred lanes to act swiftly and secure the best loads before they're taken. Focus on securing loads that enable successful subsequent bookings, repeating this process for continued success.