The Problem: Loads Slip Away Too Quickly
When bidding for a spot load, timing is everything.
Brokers push out load offers across multiple channels—via email blasts, load boards, and apps like TrueNorth—to quickly connect with carriers. But in the time it takes truckers to review and respond, the load may already be gone. Even exclusive loads pushed out on the TrueNorth app, loads can still go quickly given the thousands of carriers on our app. This isn’t just a frustration for TrueNorth users; it’s a universal problem for load bidding we’ve previously experienced in our own fleet.
Carriers often compete for the same loads because they offer the best rates. With so many carriers competing for the same loads, truckers often find themselves wasting time pursuing opportunities that have already been claimed with no way of knowing they are gone. Often the only way to find out the status of a load is to call a broker until a response is received.
This feedback has been consistent across the board, both in our own user research and through conversations with drivers across the industry. TrueNorth listened. That’s why we created Check Availability, a solution that tackles this widespread problem by giving truckers updated visibility into whether a load is still available.
The Solution: Check Availability
Our new Check Availability feature tackles this problem head-on. Now, with just a quick check, you can see if a load is still available before investing time and energy in reaching out to a broker.
This feature builds off of our virtual dispatcher and Post a Truck features, where truckers can share their availability with brokers. Our partnering brokers then respond with loads through the TrueNorth team. Then check availability steps in to keep you updated on the load status. This closed-loop information cycle is where the real magic happens.
This level of transparency is exclusive to TrueNorth, reaffirming our commitment to making load booking smoother and easier for truckers.
Why It Matters
- Save Time: Truckers often lose hours negotiating loads that are no longer available, only to be told the offer has already been filled. Check Availability eliminates that wasted effort by giving you instant visibility into whether the load is still open, so you can focus on active opportunities.
- Reduce Frustration: Nothing is more frustrating than chasing down a broker, only to find out that the load is gone. This feature offers ongoing updates on load availability, allowing you to make faster, more informed decisions without unnecessary back-and-forth.
- Optimize Load Booking: Our virtual dispatcher and Post a Truck tools work best when you know which opportunities are still live. With Check Availability, you can use these features with greater confidence, reducing missed chances and increasing your ability to secure profitable loads.
With Check Availability, you’re always in the loop, ensuring that every minute spent booking loads is time well spent.
Ready to Check It Out?
- New to TrueNorth? Download the app here and experience it for yourself.
- Existing users? Log back into your account today and give Check Availability a try—free as part of the TrueNorth platform.
At TrueNorth, we're committed to streamlining the booking process for truckers. Check Availability is just the latest way we're making it easier for you to do what you do best: stay on the road and stay profitable.