By Clay Merches, President of Lead Edge Consulting LLC, a transportation consulting firm

Fun fact: Deer mating season takes place in October and November.

More vehicle collisions with deer occur during these months than any other time of year.  If a deer strike seems imminent, take your foot off the accelerator and brake slightly, BUT keep a firm hold on the steering wheel and maintain the appropriate lane. Steering to avoid a deer could cause more damage or involve other vehicles.

Don't veer for deer.  Don't be like this guy.

6 tips to prevent a deer strike

• Deer are most active at dawn and dusk. Take extra care to watch for them during these times by scanning the shoulder and fringe.
• If you see one deer, there are likely more. Slow down, and be on the lookout.
• Watch for other signals. If a driver ahead of you suddenly puts on the brakes, slow down and look around. They may have spotted a deer that you haven't seen yet.
• Lower the brightness of internal lights and gauges inside the vehicle, slightly. This may make it easier to see deer or other objects at night.
• Slow down. Headlights can confuse deer and may make them move erratically or stop. Reducing your speed can provide extra time and avoid a deer strike.

Pay particularly close attention when driving West Virginia. According to State Farm, you have a 1 in 37 chance of a crash when it comes to animal collisions in West Virginia. Montana (1 in 44) and South Dakota (1 in 48) are the next most risky cities.  

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